Thursday, November 18, 2010

Why do we sell what we sell?

Trek, Specialized, Cannondale, Giant, Scott, Felt, Bianchi, Intense, Santa Cruz, Kona, Yeti, Serotta, Pinarello... the list goes on. And on.

All of us here at Joyride Bikes are riders first. Some of us race, some commute, some just cruise. We sell what we, as riders, want to ride. In Kory's 15+ years as in industry person and Brian's 12+ along with everyone else in the store we have seen, ridden and sold it all. There is a difference. A Pinarello does things in a unique way that other brands do not. While a Bianchi may have some similarities, neither is a Trek. Roast beef ==> prime rib ==> filet mignon==>?? For those that are omnivores, can you tell the difference? Both will satiate the palate but they do it in a different way. (For those of other dietary preferences I'll leave you to your own analogy.)

I'll elaborate some, my personal experience sums to 70+ nice bikes I have personally owned. Titanium, carbon fiber, steel, aluminum, mixed construction and all have been Ultegra or Dura Ace, SRAM Red, Rival or Force and Campagnolo Chorus to Record. That doesn't even begin to count the bikes I've demoed and otherwise learned about. The includes the big brands and many that most have never heard of. I've ridden about every wheelset out there. I'm certainly not stating this to indicate that I am the end-all when it comes to bicycle expertise. Just that I can take my expertise and adapt it to help you find the very best bike for your needs. That is really what Joyride Bikes is about.

Value is another thing we take seriously here at Joyride Bikes. We pay for our stuff too and appreciate getting the best bike for our dollar. We look at the variety of components and weigh the overall package of fit, ride quality and performance to help guide people to the best bike they can find. Not all carbon fiber is the same. Fit does vary tremendously among brands. We'll help you sort and figure it out.

The next time we are asked by a customer is a Pinarello is really as nice as brand 'X', we'll have an answer for that customer. The answer will be 'yes' and if desired there is an accompanying explanation to go along with it. How much time have you got?

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