If anyone feels the desire to put their fingers on the new, redesigned 2009 Dura Ace; come down to Joyride Bikes and see it in person. It is as nice as it looks. The 7900 series offers gorgeous finish along with unbelievable weight that likely re-establishes Shimano as the king of road-bike componentry.
Innovations like the newly improved hood shape which allows for a flatter transition from the handlebar to brake hood, hidden-shift cable routing, carbon fiber brake blades and the two tone finish truly set the bar-very high. These improvements along with setting the established benchmark in braking power and control are going to be really fun to ride and race next season.
So, even though pictures and ad copy are ok-come down and put your hands on the new goodness from our friends at Shimano.
Wednesday, November 26, 2008
Thursday, November 20, 2008
Sales, Great Deals and Other Goings Ons:
Though the snow is notably tardy it has slowed down here at Joyride Bikes. Cyclocross season is winding down with the state championships this Saturday. Soon it will be time to go for the most-vertical-feet-descended-in-a-winter-while-standing-sideways goal.
For now though we are still open six-days a week and have some great deals. All remaining longboards from Loaded and Arbor are on sale. 15-20% off of the most technically advanced and artistically vibrant brands on the market.
Cruisers and kids bikes are on sale at 10% off in time for Christmas. Beat the '09 price increases on bikes which remain largely unchanged other than cosmetics.
We have a few remaining road and mountain bikes such as the Scott Contessa Speedsters on sale from $1029.99, an Intense 5.5 EVP built with a SRAM X7 kit for $2499.99. Check with us for other great deals from Bianchi, Felt, and Foes Racing.
For the roadies on your Christmas list we have wheelsets remaining from Zipp - including 404s and Flashpoints, as well as Mavic, Reynolds and Shimano. The hottest new wheelset from Mavic, the R-SYS is on sale for $1049.99 while they last.
On to other news: Curious about Shimano D2 electronic Dura Ace? Plan to see it here this spring. SRAM Red? Had it first last Winter(and have it on sale now). Campy Record 11-speed? Check it out on the Colnago CX-1 pictured above when it arrives:
That's all for now. In January we should have the anticipated Felt AR series of road bikes here. Check them out while you can or wait and try to catch one taking the fast track to finish lines next year.
Wednesday, October 29, 2008
Cyclocross. The crack of cycling??
I was recently trying to convince a customer of Joyride Bikes to come out and give cyclocross a try. He replied that he had heard 'cross was the 'crack of cycling'. By that he meant extremely addictive. Well, he is probably right.
The history and rise in popularity of cyclocross can be found with our friend google or with Simon Burney's excellent book: Cyclocross, Third Edition. I've been fascinated for years. I've mountain biked. I'm a competent bike handler in sloppy conditions. I've road biked. Cross blends the elements of road strategy, bike handling, equipment selection, and dumb luck into a race format that is distilled and condensed into 45 minutes of hedonistic fun.
It's great for those with short attention spans. It's great for those lacking in fitness (it's only 45 minutes). It takes the crucial strategy of a road race and eliminates the unnecessary miles between the key events. It's great for obsessive-compulsives because equipment selection is vital: what tires? what pressure? what gearing? It allows innovation in thinking whereas most road-race bikes fit nicely into molds of what works and what doesn't. It's great for tacticians because there is usually a right place that can make or break a race. One mistake can take you out of the running. It's great as a social venue because we're not road snobs. It almost feels like mountain bike racing did 15+ years ago.
Cross is easy to get into. That old hardtail that sits in the garage? Some minor work and it's an ideal entry-level 'cross steed. The hybrid you thought you'd commute on? Just about perfect. I've even seen people cross racing on regular road bikes. Run what you brung. Also, if you need another excuse: 'cross bikes are the perfect, versatile do-most-everything bike you can have in your stable. Keep the carbon fiber wonder bike inside when't it's rotten. Ride the 'cross! Need a commuter? Ride the 'cross! Want to connect roads via dirt roads? Ride the 'cross! Want to improve your technical abilities on a mtn. bike? Ride the 'cross! Want to try a crit where you're 99% sure some category 5 guy wants to take you out? Ride the 'cross!
Opportunities to ride cross are abounding. Excuses are few. There's your invitation. Come out and cross with us this fall and find out what the addiction is about - at least most of what you'll see at a cyclocross race is legal.
The history and rise in popularity of cyclocross can be found with our friend google or with Simon Burney's excellent book: Cyclocross, Third Edition. I've been fascinated for years. I've mountain biked. I'm a competent bike handler in sloppy conditions. I've road biked. Cross blends the elements of road strategy, bike handling, equipment selection, and dumb luck into a race format that is distilled and condensed into 45 minutes of hedonistic fun.
It's great for those with short attention spans. It's great for those lacking in fitness (it's only 45 minutes). It takes the crucial strategy of a road race and eliminates the unnecessary miles between the key events. It's great for obsessive-compulsives because equipment selection is vital: what tires? what pressure? what gearing? It allows innovation in thinking whereas most road-race bikes fit nicely into molds of what works and what doesn't. It's great for tacticians because there is usually a right place that can make or break a race. One mistake can take you out of the running. It's great as a social venue because we're not road snobs. It almost feels like mountain bike racing did 15+ years ago.
Cross is easy to get into. That old hardtail that sits in the garage? Some minor work and it's an ideal entry-level 'cross steed. The hybrid you thought you'd commute on? Just about perfect. I've even seen people cross racing on regular road bikes. Run what you brung. Also, if you need another excuse: 'cross bikes are the perfect, versatile do-most-everything bike you can have in your stable. Keep the carbon fiber wonder bike inside when't it's rotten. Ride the 'cross! Need a commuter? Ride the 'cross! Want to connect roads via dirt roads? Ride the 'cross! Want to improve your technical abilities on a mtn. bike? Ride the 'cross! Want to try a crit where you're 99% sure some category 5 guy wants to take you out? Ride the 'cross!
Opportunities to ride cross are abounding. Excuses are few. There's your invitation. Come out and cross with us this fall and find out what the addiction is about - at least most of what you'll see at a cyclocross race is legal.
Monday, May 19, 2008
Titus Demo Days!
The scheduled demo day for Titus Cycles has been moved from Thursday, May 22nd to tomorrow, Tuesday, May 20th due to prediction of bad weather on Thursday.
This is a great opportunity to take advantage of Titus' hospitality and shred your local trails on some of the finest machines to put a tire to trail.
With a history going back almost 17 years, Titus has been at the forefront in nearly all areas of full suspension performance. Like most good things, from the floundering attempts at full-suspension design, the acceptance and view of what the ideal trail bike is has been evolutionary and not revolutionary. The celebrated 4-bar or Horst link design has performance advantages that still leave other companies and designers scratching their heads on how to compete. Though Titus didn't develop this design-they have brought it close to perfection. Laterally stiff, optimized pivot placements, and trail manners that never get ruffled whether seated, standing, on the brakes or off-one of the ideal compromises in off-road bicycle performance.
See everyone there! Please bring a photo ID, credit card and a guardian if you are under 18. We'll start ~3:00 and go to ~8:00pm. The trail at Green Canyon is in great condition and should have all the ingredients for a great time!
This is a great opportunity to take advantage of Titus' hospitality and shred your local trails on some of the finest machines to put a tire to trail.
With a history going back almost 17 years, Titus has been at the forefront in nearly all areas of full suspension performance. Like most good things, from the floundering attempts at full-suspension design, the acceptance and view of what the ideal trail bike is has been evolutionary and not revolutionary. The celebrated 4-bar or Horst link design has performance advantages that still leave other companies and designers scratching their heads on how to compete. Though Titus didn't develop this design-they have brought it close to perfection. Laterally stiff, optimized pivot placements, and trail manners that never get ruffled whether seated, standing, on the brakes or off-one of the ideal compromises in off-road bicycle performance.
See everyone there! Please bring a photo ID, credit card and a guardian if you are under 18. We'll start ~3:00 and go to ~8:00pm. The trail at Green Canyon is in great condition and should have all the ingredients for a great time!
Wednesday, May 7, 2008
GT Demo Tour Coming to Logan
Kind of late notice but we're lucky to have the GT Demo tour coming to Logan, UT tomorrow, May 8th! The bikes should be at the shop throughout the day and then at Green Canyon from about 3:30-7:30 PM. Louis who is in charge of the program will have a great selection of bikes available for all to come demo. New full-suspension designs will be featured on the Force, Sanction and Marathon bikes.
Come and try them out on trails you are familiar with! I rode Green Canyon last night and there is snow shortly past the second gate but the lower single track is in super condition. Nice and fast-not loose and dusty.
We hope to see many people there!
http://www.experiencegt.com/index.html
Come and try them out on trails you are familiar with! I rode Green Canyon last night and there is snow shortly past the second gate but the lower single track is in super condition. Nice and fast-not loose and dusty.
We hope to see many people there!
http://www.experiencegt.com/index.html
Thursday, March 27, 2008
USU Bike Swap
The USU Cycling Team asked that we post this. It's a great fund raiser supporting local collegiate racing.
Mark your calendars for Saturday, April 5 and spread the word! The USU Cycling Club is hosting our annual BIKE SWAP. Looking to buy a new ride? Need parts, clothing, or other cycling gear? Want to sell stuff? Want an alternate transportation method to escape $4 per gallon gas prices anticipated this summer?
Expect to see anything from entry level to high end gear for:
- road, mountain, cyclocross, commuter, bmx, single speed, fixed gear, cruizer, kids bikes
- clothing, parts, gadgets, tools, rack systems, wheels, etc...
Details
Saturday, April 5, 2008
Merlin Olsen Park (300 East and Center)
Sellers Drop Off Times: 8:30 AM to 10:00 AM
SWAP STARTS!! 11 AM and goes til 4 PM
More details, contact Eric at 801-660-9173 or Ira at 435-757-2709 or see www.usu.edu/cycling
Though it is a bike swap, items sold are not limited to bicycling only. If you have a tent, a backpack, or other outdoor equipment you'd like to sell, feel free to bring it by.
Proceeds support the USU Cycling Team to compete intercollegiately in Fall MTB, Winter Cyclo-cross, and Spring Road race seasons. Donations are welcome and very much appreciated!
Thursday, March 20, 2008
Race Team Shaping Up Nicely.
Here's a race report and a congratulations to Joyride Bikes/EK Ekcessories racer Eric Gardiner. We're having a great response to the team so far and look forward to getting out on the roads/trails with you. We're not just about results as much as the experience of having fun but we have some talented riders who are bringing strong finishes to the team. Here's Eric's report on our first 1st place finish of the season:
RMR Crit – March 8, 2008
Awakening to snow on the ground did not help me to prep for the crit race that was planned at the RMR speedway this last Saturday. I had the same feeling that comes on every raced day. You know…. that feeling of the unknown. I wasn't sure how I would do but was excited to see how I could fair against other racers.
Upon arriving to the track I got changed quick and started warming up a bit while I waited for the U-man to finish suiting up. It was fun to be on my bike on the road rather than on a trainer inside. Once U-man was ready we took off to the registration booth. There I registered for the C flite. Coach had told me that I should try for the B's but the race officials said no to that one. I was content to race in whatever category. I just wanted to get back into the adrenaline riding that I hadn't had since the cross season.
After Registration I started to really warm up. The race this Saturday was on the oval at the RMR. I guess they normally race on the outside of the oval on a slightly larger track. I decided to follow a few of the guys that were warming up on that so I could scout the track for the next race there.
After doing a few laps I wanted to see a race so I went to the top of the bowl to watch what the A and B flites were doing in the races. I noticed a few things that I decided I would try during my race.
Finally it was time for me to race. I jumped to the front of the line so I cold get a good start position. The man explained a few things and then let us loose. Being that the racing I had done has only been cyclocross I was use to the fast sprints in the beginning of the race. To my surprise no one thought that a quick early sprint was good so I decided to slow down so I could get into a group.
From there the pace was fast and fun. A group of about 7 or 8 became what I guess was the break away. I tried to stay in the top 5 the entire time. It was fun to experience the teamwork that emerged in the front of the race. Once the official called 3 laps left I was trying to think of what I was going to do to finish this race off. From what I had seen in the others it was obvious to me that who ever had the best sprint would win. So my strategy was to lay down a long hard sprint to surprise everyone. Luckily it worked and I finished ahead of the rest with a bit of room to spare.
The race was a lot of fun. I felt good to win and I am excited to try and see what I can do in the B flite.
Eric R381
RMR Crit – March 8, 2008
Awakening to snow on the ground did not help me to prep for the crit race that was planned at the RMR speedway this last Saturday. I had the same feeling that comes on every raced day. You know…. that feeling of the unknown. I wasn't sure how I would do but was excited to see how I could fair against other racers.
Upon arriving to the track I got changed quick and started warming up a bit while I waited for the U-man to finish suiting up. It was fun to be on my bike on the road rather than on a trainer inside. Once U-man was ready we took off to the registration booth. There I registered for the C flite. Coach had told me that I should try for the B's but the race officials said no to that one. I was content to race in whatever category. I just wanted to get back into the adrenaline riding that I hadn't had since the cross season.
After Registration I started to really warm up. The race this Saturday was on the oval at the RMR. I guess they normally race on the outside of the oval on a slightly larger track. I decided to follow a few of the guys that were warming up on that so I could scout the track for the next race there.
After doing a few laps I wanted to see a race so I went to the top of the bowl to watch what the A and B flites were doing in the races. I noticed a few things that I decided I would try during my race.
Finally it was time for me to race. I jumped to the front of the line so I cold get a good start position. The man explained a few things and then let us loose. Being that the racing I had done has only been cyclocross I was use to the fast sprints in the beginning of the race. To my surprise no one thought that a quick early sprint was good so I decided to slow down so I could get into a group.
From there the pace was fast and fun. A group of about 7 or 8 became what I guess was the break away. I tried to stay in the top 5 the entire time. It was fun to experience the teamwork that emerged in the front of the race. Once the official called 3 laps left I was trying to think of what I was going to do to finish this race off. From what I had seen in the others it was obvious to me that who ever had the best sprint would win. So my strategy was to lay down a long hard sprint to surprise everyone. Luckily it worked and I finished ahead of the rest with a bit of room to spare.
The race was a lot of fun. I felt good to win and I am excited to try and see what I can do in the B flite.
Eric R381
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