If anyone feels the desire to put their fingers on the new, redesigned 2009 Dura Ace; come down to Joyride Bikes and see it in person. It is as nice as it looks. The 7900 series offers gorgeous finish along with unbelievable weight that likely re-establishes Shimano as the king of road-bike componentry.
Innovations like the newly improved hood shape which allows for a flatter transition from the handlebar to brake hood, hidden-shift cable routing, carbon fiber brake blades and the two tone finish truly set the bar-very high. These improvements along with setting the established benchmark in braking power and control are going to be really fun to ride and race next season.
So, even though pictures and ad copy are ok-come down and put your hands on the new goodness from our friends at Shimano.
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